Due to the popularity of Facebook and Twitter, Google keep redesigning Google+ Business Profiles, which causes Google+ Marketing to change overnight.
Therefore, having a team of Google+ Marketing specialists, who constantly keep up-to-date with any Google+ Redesign, ensures that your Google+ Marketing Strategy is always at the forefront – often ahead of your competitors.
In the most recent Google+ redesign, Google+ Business Profiles now offers a Hangouts Menu Bar with the option for Google+ business pages to hold a quick video conference (Hangout) with customers that are currently online in their Google+ circles. This is a great way to communicate with potential customers on a very personal level.
Another crucial part of the Google+ redesign, for Google+ Marketing, is the ability for businesses to create an eye-catching, promotional cover photo, in a similar way to the new Facebook cover images on Facebook Timeline. Having a professionally designed Google+ cover photo on your Google+ Business Profile should encourage more people to read the content on your Google+ business page.
Google have also taken some of the most popular features from Twitter and incorporated them into the Google+ Business Profile redesign. Just as Twitter has a list of Trending Topics, Google+ now has a ‘Trending on Google+‘ section, which allows Google+ users to quickly browse through all posts about popular topics. Google+ posts can also now also include hashtags, which – when clicked – allow Google+ users to see other relevant posts; again in a very similar way to Twitter.
The Google+ Business Profile redesign can also encourage customer loyalty, through the Google+ customers tab. Everyone in your Google+ Customers Circle can be quickly contacted from within your Google+ Business Profile. You can share photos, videos and links with all your customers, to keep them up-to-date with all your latest company news and special offers.
The Google+ redesign also has a ‘What’s Hot‘ section, which will become a crucial tool for companies using Google+ marketing. ‘What’s Hot‘ is a prominent list of the most popular polls, videos and photos on Google+. Therefore, making sure your Google+ Marketing content is eye-catching and popular will mean your business could now appear in the new ‘What’s Hot‘ section, which will ultimately drive a lot more people to your Google+ profile.
In addition to Google+, Google have also launched Google+1, a new recommendation service.
Our team of experts can add Google+1 buttons to your website, so that people can recommend your website to their friends.
Whenever someone searches for your site, on Google, they will automatically be notified that their friends have recommended you.
This is a great way of getting referrals and increases your presence on the world’s most popular search engine.
MediaHeads also offer Facebook Marketing, Twitter Marketing and LinkedIn Marketing.
Pricing
Google+ and Google +1 Marketing are available as part of MediaHeads’ Media Boost.
To find out more about Media Boost, please click here.
