Search Engine Optimisation (SEO)
Are you struggling to get customers because you are not ranking highly on Google, Yahoo and Bing?
MediaHeads are experts at changing website content to make it automatically rank higher on the most popular search engines: Google, Yahoo and Bing. We call this Search Engine Optimisation (SEO), which refers to the process of making website content score highly when search engines scan it.
The two ways of doing this are Onsite Optimisation and Offsite Optimisation:
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Onsite Optimisation
If you choose to have your website optimised by Mediaheads, firstly, we add a sitemap to the bottom of every page on your website, giving links to every page and drastically increasing your ranking on Google.
Next, we go through and repeat all the words you want to be searched for on Google, ensuring that the content still makes sense.
We also change the url of the images on the site, as links automatically get noticed by the search engines.
Plus, to make your site viewable on an iPad, Tablet PC, etc… we change any Flash content you have to JavaScript. So we do make general improvements to the site, not just ones that help you to rank higher on Google.
Offsite Optimisation
Another way of getting your site to the top of Google search results is to add backlinks to other, reputable sites.
Search engines scour the entire internet and see which websites are mentioned more frequently. These are always placed nearer the top of search results, as Google deems them to be of higher quality.
This is why performing Offsite Optimisation is just as important as Onsite Optimisation.
Pricing
Search Engine Optimisation is available as part of MediaHeads’ Media Boost.
To find out more about Media Boost, please click here.
