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Facebook Offers for Business

May 11 in Social Media News by Digital Marketing MediaHeads | No Comments

Facebook launch Facebook Offers

Facebook are never one to be beaten. When Google bought Android Marketplace in March, Facebook announced Facebook App Center. When GroupOn became popular, Facebook announced Facebook Offers.

Facebook Offers is a new feature for business pages, designed to be of particular benefit to retailers. For this reason, Facebook Offers show up on the news feeds of the users who have previously liked the page.

Retailers can create offers for old or new products either in-store or online. Some Facebook Offers, when clicked on, send an e-mail to the user’s email account, so they can print a coupon off to use in store. Alternatively, Facebook Offers can be redeemed using a code on the retailer’s web page. Facebook Offers can be shown on the user’s smartphone/tablet in store as well. All Facebook Offers can also be redeemed through the Facebook App on smartphone/tablet which will direct them to the appropriate website.

MediaHeads can help you to use Facebook Offers effectively for your business. We can help you to think of effective Facebook Offers or transfer your current offers to your Facebook page. In addition, we will come up with terms and conditions for the Facebook Offers and create an eye-catching image to attract attention. The offer can be limited to a particular number of Facebook users, if you only want to give away a limited amount. An expiry date can also be specified.

To find out more about Facebook Offers and how they can help your business, call our friendly team today on 01782 450 111.

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Google Penguin Update.

May 3 in Google Adwords by Digital Marketing MediaHeads | No Comments

Internet search engine giant Google have recently released a new web update that they have dubbed Google Penguin. The update is designed to decrease the rankings of sites that are violating Google guidelines by loading pages with irrelevant keywords in an attempt to manipulate a site’s ranking in Google search results.

The top 10 keywords in many niches are rapidly changing since the update as website owners are scrambling to protect their Google rankings or are recovering from the changes that have hit their sites.

Google recommend avoiding using hidden text or hidden links. Google defines hidden links as those that are only intended to be crawled by a Googlebot, but are invisible to users, because they consist of hidden text. In practice Google recommend not using white text on a white background or using text behind images. With the Google Penguin algorithm, Google will deem your site to be untrustworthy, and will not rank your site well or de-index it completely.

Google also recommend that users should not create multiple pages, subdomains, or domains with substantially duplicated content in an attempt to manipulate search traffic or rankings .

Earlier this year Google released Google Panda, an algorithm that aims to give people the most relevant answers to their web search queries. If you are concerned about your Google ranking then feel free to call our offices in Stoke, call us on 01782 450 111 or e-mail enquiries@mediaheads.co.uk.

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Qype Marketing

April 30 in Online Marketing and Digital Marketing by Digital Marketing MediaHeads | No Comments

Effective Qype Marketing allows you to promote your business to the 5.5 million people who use Qype online directory listing each month.

About a year ago, Vodafone invested £3 million into Qype and, as they are keen to get a return on this investment, are promoting Qype using advertisements and also including the Qype App as a default app installed on all Vodafone handsets.

Qype is a website that allows people to search for businesses in their local area, by name or category, leave feedback and read reviews about companies in the area..

Qype allow businesses to work as a premium partner. Whenever someone searches for a specific keyword, premium partners appear at the top of the results across the U.K. In addition, we can select 50 search terms and you are shown at the top of each of these results.

In addition, Qype users can add discount vouchers to their Qype profiles, which are displayed on the Qype Deals page. Qype Deals are separated into categories, such as ‘Arts & Entertainment, Children, Eating & Drinking, Education, Health & Beauty’.

As MediaHeads have a great direct relationship with Qype, we are able to provide excellent discount towards Qype Marketing, as part of our MediaBoost package.

We also get to fully brand your Qype page and have a link back to your company website. To benefit you even more, we will send over full statistics detailing visitors to your Qype page and MediaHeads can provide you with a trackable phone number, which you can add to your Qype page, to monitor ROI.

If you are interested in Qype Marketing, call us on 01782 450 111 or e-mail enquiries@mediaheads.co.uk.

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Using Video Marketing

April 25 in Digital Marketing and Online Marketing by Digital Marketing MediaHeads | No Comments

Get your video viral with VideoBoost Video Marketing

 

Viral videos not only entertain, they increase brand awareness!

VideoBoost is a video marketing service for businesses who have had a professional video produced but are looking for ways to make it viral. Our video marketing experts use the very latest video promotion techniques to help get your video noticed.

With VideoBoost video marketing, you get to choose exactly which aspects of video promotion you would like to use, then sit back and relax as your video goes viral.

Some of the video marketing services you can choose from include:

  • Video Distribution
    If you’ve spent money to have a professional, eye-catching video created, you need to get it out there. It needs to be available on as many different video channels and blogging websites as possible, including YouTube, WordPress, LiveJournal, Weebly, Tumblr, Vimeo, Blip.tv, Dailymotion, Digg, Photobucket, Metacafe, BlogTV, Break, Buzznet, Flickr, Lafango and many more.
  • Liven Up Your Website
    Adding the video to your website encourages potential customers to grab a cuppa and sit back as they learn about your business without feeling pressurised to talk to someone.
  • Catchy Video Title
    Coming up with a catchy video title is one of the key ways to get your video viral. A video title should be easy for people to remember. If you tell your friends about your new video, you want them to be intrigued, to be able to remember what it is called and find it when they search for it later.
    Find out more…
  • Video Description Optimisation
    Our team have mastered the art of creating unique search-engine friendly video descriptions for each video channel. Video descriptions contain links to encourage people to ‘Subscribe’ to your video channel and Social Media accounts. Relevant ‘Tags’ will be added to videos to help with SEO.
    Find out more…
  • Social Broadcast
    Promoting your video to your target audience on Facebook, Twitter, LinkedIn and Google+, by creating intriguing status updates and encouraging Twitter retweets and Facebook shares.
    Find out more…
  • Paid Video Views (Optional)
    We can create an initial buzz and excitement about your video by paying to get a link prominently featured on search-engines and social networking websites. Google, Bing, Yahoo, Facebook and LinkedIn all offer pay-per-click advertising, which means that you only spend money when someone click on your advertisement to watch the video. MediaHeads know how to create eye-catching advertisements that will stand out from the crowd. We choose the most effective keywords for you to target and manage your budget effectively to give you the best ROI.
    Find out more…
  • Adding Videos to Directoris
    As part of longer term video promotion, we spend time adding your video to relevant online directory listings, such as Freeindex and Google Places. As well as adding the videos, we also ensure that you have a fully branded, professionally written profile on each directory listing, so that people who watch the video can find out more about your company.

  • Reporting
    At the end of every month, we e-mail a free report, which includes a brief overview of video ‘Likes’ and ‘Dislikes’, the demographics of video users and viewer retention levels.

VideoBoost Pricing

The cost of VideoBoost Video Marketing is £150 + VAT per month, for a minimum of three months. This is because gradual promotion of a video helps to encourage the video to go viral. From our experience at video marketing, we find that continual video promotion over a long period has a far likelier chance of getting your video viral than relying on a vast amount of video promotion over just a few days.

If you have decided which services you would like to include in your VideoBoost video marketing package, or if you can’t decide which options will work best for you, contact our friendly team on 01782 450 111 or e-mail enquiries@mediaheads.co.uk.

MediaHeads - the online professionals

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Google+ Redesign Affects Google+ Marketing

April 12 in Google+ by Digital Marketing MediaHeads | No Comments

The Google+ redesign has caused a lot of changes to Google+ Business Profiles. However, the redesign is hardly surprising. As Google+ is a relatively new social networking website, Google need to keep enhancing it in order to encourage more people and businesses to move away from Facebook and Twitter and onto Google+.

Due to the Google+ redesign, Google+ Marketing has changed overnight, which means that – if you have a Google+ Business Profile – you will need to spend a lot of time the next day updating it or risk getting behind your competitors.

So, what exactly has changed in Google+ Business Profiles?

One of the most important changes to the redesign of Google+ Business Profiles is the new Hangouts Menu Bar on the right-hand side. Similar to Facebook Chat, Google+ now offers a Hangouts Menu Bar with the option for pages to hold a quick video conference (Hangout) with anyone who is currently online in their Google+ circles. This is a great way to communicate with potential customers and helps you engage with them on a very personal level.

Another crucial part of the Google+ redesign, for Google+ Marketing, is the ability for businesses to create an eye-catching, promotional cover photo, in a similar way to the new Facebook cover images on Facebook Timeline. Having a professionally designed Google+ cover photo on your Google+ Business Profile should encourage more people to read the content on your Google+ business page.

The current dimensions for a Google+ cover photo are 940 x 180 pixels. You can upload larger cover photos as long as they are a minimum of 940 pixels wide. The Google+ image tool will allow you to crop to the correct dimensions once your cover photo has been uploaded.

Due to the addition of the Google+ cover photo, your business profile photo will also have to be redesigned to fit the new dimensions. These are currently 252 x 252 pixels.

Google have also taken some of the most popular features from Twitter and incorporated them into the Google+ Business Profile redesign. Just as Twitter has a list of Trending Topics, Google+ now has a ‘Trending on Google+‘ section, which allows Google+ users to quickly browse through all posts about popular topics. Google+ posts can also now also include hashtags, which – when clicked – allow Google+ users to see other relevant posts; again in a very similar way to Twitter.

The Google+ Business Profile redesign can also encourage customer loyalty, through the Google+ customers tab. Everyone in your Google+ Customers Circle can be quickly contacted from within your Google+ Business Profile. You can share photos, videos and links with all your customers, to keep them up-to-date with all your latest company news and special offers.

The Google+ redesign also has a ‘What’s Hot‘ section, which will become a crucial tool for companies using Google+ marketing. ‘What’s Hot‘ is a prominent list of the most popular polls, videos and photos on Google+. Therefore, making sure your Google+ Marketing content eye-catching and popular will mean your business could now appear in the new ‘What’s Hot‘ section, which will ultimately drive a lot more people to your Google+ profile.

However, making your Google+ Business Profile and Google+ Marketing Strategy effective will be very time-consuming, which is why it worth investing in a team of Google+ marketing experts.

MediaHeads are Google+ Marketing Experts in Stoke-on-Trent, with a specialised team focusing specifically on Google+ Marketing and Google+ Business Profiles.

From our offices in Stoke-on-Trent, we can do all your Google+ Marketing for you, ensuring your company always implements the latest changes Google+ make to the social networking site.

To find out more, please call us on 01782 450 111, e-mail enquiries@mediaheads.co.uk or visit our offices in Stoke-on-Trent.

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