The online visibility of any business is more important than ever with accurate SEO often overlooked. At MediaHeads we focus on building and delivering successful SEO strategies for businesses large and small.

Our recent work for Dustcheck is an excellent example of success, helping them improve their page rank and position!

A clearly defined plan of action

Working closely with Dustcheck we implemented our MediaHead’s SEOBoost…analysing and carefully selecting the most effective keywords to target.

Dustcheck have delivered dust control, dust filtration and dust extraction solutions to the world’s largest manufacturing companies for over 30 years and are recognised as the UK’s leading manufacturer.

We put into place a detailed plan of action with clearly defined targets and goals to ensure we achieved the fastest possible results.

The results…

During the first two months of our SEOBoost we saw an average increase of 35 positions on Google, for the targeted keywords we identified and gained a presence within the first 35 search results for all of the targeted search terms.

With an SEOBoost from MediaHeads the results and ROI are clear to see.

Dustcheck have seen a 68% increase in new website visitors with close to 1000 unique visitors coming from organic Google search results.

Arrange an SEOBoost for your business!

Contact our friendly team on 03333 44 77 55 to discuss your requirements further and implement an SEO strategy for your business.

Reels in Motion are celebrating the results delivered by our MediaHeads SEOBoost package after only two months!!

Prior to our involvement Reels in Motion found they had limited presence within Google’s search results. Our solution was to implement our SEOBoost.

Within a period of only two months we have successfully ranked their website within the top 100 search results on Google for all of their targeted keywords…in addition to achieving position one on page one.

Many of the search terms identified were highly competitive, such as ‘Video Company’.

The results!

As a result of our MediaHeads SEOBoost, Reels in Motion have seen an increase of over 67% in new visitors to the website, with 44% of all visitor traffic coming from organic Google search results.

While it may not seem important for the many “Like this page if you’re a 80s kid” pages, it is really important that your company pages are well managed. Below are five common Facebook Marketing mistakes that businesses tend to fall afoul of.

1. No Plan in Place

This is possible one of the biggest mistakes people make when they are going starting their marketing campaign. What are you using the Facebook page for? Is it building brand awareness? Connecting with customers and fans? Taking a moment to plan what you hope to achieve with your Facebook page will stop it from becoming a hodgepodge of mismatched ideas, statements and goals.

2. Facebook isn’t free

A lot of companies see Facebook marketing as an instant thing: “I’ve got a Facebook page, that’s good enough” is something we’ve heard quite regularly. They tend to shrug and say that because it’s free, the worse that will happen will be an interesting failed experiment.
To get the most out of Facebook marketing, you need to spend a bit of money. Facebook ads, professional profile images, and even discounts to attract customers will cost a bit. The phrase “You have to spend money to make money” springs to mind. Businesses will ultimately shoot themselves in the foot because they don’t put any time, money or effort to make their marketing campaign succeed.

3. Watch what you’re posting.

To continue to riddle this article with clichés, “It’s not the size of the tool, but how you use it.” While your Facebook page may be perfect, posting about the same three or four subjects will make your followers more likely to unlike your page. Make sure the content is suitable for the nature of the page and the company. Obviously the content from a solicitor’s Facebook page will be different from a local entertainment club.

The best way to look at this is to put yourself in the shoes of a liker. If the answer to the question “Would I like this page?” is “No, Probably not” then you should re-evaluate your strategy.

4. Not giving anyone a reason to like the page.

One sign of a great marketing campaign is to get both your offline and online marketing campaigns to work in synergy. While it is easy to post a Facebook image over your marketing images, it is ultimately lazy. You’re telling a customer to like a page but not why they should.

You have to look at your messages and campaign and see what would entice your customer to stay a fan.

5. Not monitoring the stats.

How do you monitor the success of a Facebook Marketing Campaign? The amount of likes? This may seem important but what is the point of getting 100 likes and nothing else is quite dull and uninteresting. To find worthwhile information, you need to do a bit of digging…

Likes, Shares and engagements are not worthless; they are just not what you need to measure to make a good marketing campaign. Looking at the benefits to the business is more important, than how many likes the business has. Use Facebook exclusive offers, for example, and see how many people come to redeem them.

If you would like MediaHeads to assist you with your Social Marketing campaigns then, please contact us on 03333 44 77 55 or email us enquiries@mediaheads.co.uk

We also have our own Facebook and Twitter account. Click here to “like” our Facebook Page or Click here to follow our Twitter feed.

If you would like to get an animated video for your business, please contact us today on 03333 447755 or e-mail enquiries@mediaheads.co.uk.

A Spokesperson from Twitter said: “By viewing Trends in these cities, it’s easier than ever before to find out what’s going on in your area and to get involved in the conversations. Regional Trends give you a great flavour of what’s happening in different parts of the UK.”

The 12 cities that were added in the UK were: Belfast, Brighton, Bristol, Cardiff, Edinburgh, Leeds, Leicester, Liverpool, Newcastle, Nottingham, Portsmouth and Sheffield.

London, Glasgow, Birmingham and Manchester were already available.

Users can access the new locations by clicking ‘Change’ from within the Trends sidebar of Twitter.

We were there to debut a presentation that we have affectionately called “Too Many Bids Spoils the Clicks”

The presentation tells people not to bid all their money away on PPC, but develop a strategy, because you’ll get better results for less.

A successful pay-per-click advertising campaign doesn’t just depend on how much money you have to spend. You could have a large advertising budget, but if your advert isn’t targeted correctly and doesn’t attract people’s attention you could find that competitors are getting better results for a lot less money.

The session focused on all the major pay-per-click advertising channels; Google Adwords, Bing Ads, LinkedIn Advertising and Facebook Advertising. It covered the reasons why PPC can benefit your business, what is and isn’t classified as PPC, the differences between organic and paid listings, places other than search-engines where your adverts could appear, selecting those “Killer Keywords”, the most effective way to get the best ROI, the Pros and Cons of using PPC compared to traditional advertising methods, how to set-up your first campaign and Top Tips to remember forever.

We have uploaded the presentation for you to download and look at. The link is available below:

Pay-per-Click Advertising Presentation (5MB) 

If you would like to discuss PPC further or would like us to set up a PPC campaign, please call 01782 450111 or email us at enquiries@mediaheads.co.uk

During the launch event, Facebook chief Mark Zuckerberg said “the firm had gone to great lengths to ensure its new offering is “privacy aware” through the rollout of new data protection tools”. The new data protection tools include the introduction of Privacy Shortcuts, which allows users to see who can view their content and contact them, and a new mass un-tag tool.

This allows users to remove themselves from multiple pictures or posts they would rather not be tagged in. Furthermore, Facebook chief Zuckerberg said as Graph Search is rolled out across the user base, Facebook members will receive a prompt on the homepage telling them to review the data they have on show.

LinkedIn has had a positive two years, in which it went public and saw its stock trade at £53.19 per share on the launch day. However it had a rough time last year when 6.5 million users had their passwords stolen, although the damage to the stolen accounts was minimal.

LinkedIn has members signed up all over the world; the country with the highest amount of members signed up is USA with 74 million members where the UK has 11 million users. LinkedIn get 2 members signing up to the social network site per second this equals that there are 172,800 new members a day.

We arranged for our Google Trusted Photographer to visit the premises and capture the images needed, to allow visitors to visit the centre online and see the wonderful facilities on offer.

We then ensured the Google Business Photos were integrated with Google search, Google Maps and more importantly, Google+ Local.

Find out how you’re business can benefit and book your Google Business Photos today! Call 03333 44 77 55 or email: enquiries@mediaheads.co.uk

A new Google Business Photos ’360-degree virtual tour’ allows online visitors to look around the showroom and see the products on offer…including doors, windows and conservatories.

Business Photos are integrated with Google search, Google Maps and more importantly, Google+ Local demonstrating an increase in sales for Supercraft.

Find out how you’re business can benefit and book your Google Business Photos today! Call 03333 44 77 55 or email: enquiries@mediaheads.co.uk